What is your business all about? Your site gives you an occasion to show off your services or products to potential customers or clients. It’s important to lay out your information effectively so they can find what they’re looking for quickly and with ease. Writing about yourself or your company is not as easy as it sounds, so here are a few pointers to get you started:
Content to include on your business website
Somewhere on your site you will need a descriptions of the aims, values or purpose of your company. You could call it ‘About Us’ or something similar. Your mission statement is unique to what you offer and there’s no one way to go about it. It needn’t be an essay written in rhyming couplets. A one-line description or a short paragraph on your front page may be enough.
Bulleted or numbered lists can also work really well, with details under that for anyone who wants to read more.
Think about adding some content about your company’s beliefs or outlook. Remember to include headings and subheadings where relevant. This helps readers to form an idea of who you are, what you stand for – and if you can solve the problem that brought them to your site in the first place.
Who We Are
Visitors to your site will connect better with your brand if it has a human face. Including a ‘Meet the Team’ page makes your company more personal. Think of adding employees, partners, trustees or board members’ bios or personal profiles. Use photos, and don’t forget other useful details such as contact details – where relevant.
What We Do
Always make sure to include a section on the services you offer. You can build out the detail of each service on a separate page, accompanied with text or galleries of the work you have done (if you need some kind of visual portfolio). Let your ‘Services’ section simply offer a brief list – and it’s useful to include these in your menu structure as well.
Save yourself some time from having to explain to potential clients the finer nuances of your products by adding a section on ‘Frequently Asked Questions‘. Consider the queries you’ve had in the past and give brief explanations for the most common issues. This helps to build trust and lends confidence to your brand – you are knowledgeable about your offer, and your FAQs page gives you the chance to showcase this. Ideas to include could be: costs, logistics, support, procedures, delivery, returns policies and more.
This is probably the most essential part of your website – your audience must know where to get hold of you. It’s always a good idea to have your email address and telephone number clearly displayed all over your site. A ‘Contact Us’ page should also have a contact form, as well as a map if you’re a bricks-and-mortar shop. Make it easy for people to find you. Consider adding a click-to-call button on your site as well.
A Picture is Worth 1000 Words
Once you have your content sorted out, you can add pictures. Remember to use high-quality images in your header or in featured post. Choose the kind of photos or graphics that clearly represent who you are and what your services or products are about. Your first option should always be to use original images, but if you can’t for some or other reason, see here for some ideas.