Content marketing

Row, row, row your boat

This is your captain speaking. Maybe you’re just starting out on your online business adventures or maybe you’re a seasoned sailor of the cyber seas, the bottom line for everyone remains the same.  It is this.  What online marketing tactic actually leads to results (sales, profits, increased membership, etc.)? Well, the internet has certainly turned …

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5 Tips to write content for your small business website

Not everyone can formulate florid prose, or indeed propose pleasantly their services or products are other-worldly. In fact, it’s superbly difficult to write about yourself. Few do it successfully and either make a hash of it, or happily pay off a copywriter to do the job. Here’s a little five-point-formula to help you write copy …

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Spreading the Word

A snap overview of online marketing. In a previous post we covered some questions to ask before having a website built. That’s the ‘what’. Here we look at HOW people are going to find your products or services online. A great idea is not enough. Your ideas or products or services need some exposure. Let me …

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