Your Google Ad campaign is churning out LOADS of traffic to your site. The stats look good. There’s only one problem, though. All these visitors to your site? They’re not calling, they’re not buying. WHY? Recently, Google Ads expert Pete Bowen published an excellent guide on how to fix this very problem. In his post …
A while ago, I did a little experiment on Facebook. I made a list of all my friends, clients and acquaintances with small businesses and mentioned two of them per day for two weeks on the social media platform. Well. It was an eye-opener. It turns out that the majority of us don’t use Facebook …
The questions your website needs to answer Did you know…? More than half of visitors are going to spend less than 15 seconds on your site? That means you need to grab attention FAST. Visitors to your site have questions, and if you can deliver answers within that short timeframe, chances of a sale increase …
What is your business all about? Your site gives you an occasion to show off your services or products to potential customers or clients. It’s important to lay out your information effectively so they can find what they’re looking for quickly and with ease. Writing about yourself or your company is not as easy as …
Not everyone can formulate florid prose, or indeed propose pleasantly their services or products are other-worldly. In fact, it’s superbly difficult to write about yourself. Few do it successfully and either make a hash of it, or happily pay off a copywriter to do the job. Here’s a little five-point-formula to help you write copy …
5 Tips to write content for your small business website Read More »
Pointers on how to choose a name for your site: Think of a few keywords: When you first start thinking of what to name your website, think of 4 or 5 keywords people might use to look for your services or products. Make it easy to type: You’ll lose the majority of your target …