Small tweaks to improve website sales
Online sales can be a bit of a wrestling match. How can you pitch yourself as the heavyweight to be taken seriously? This is the twelfth and last installment on simple ways to tweak your website to boost or improve your online sales. And hopefully this last piece of advice will help you score a …
I learnt a new phrase lately: ‘Stick the landing’. It’s from the world of gymnastics and means ‘to hold perfect form in the final jump or dismount’. Execute flawlessly from the beginning through the end. Follow through. All phases of the sales cycle require great attention to detail but to be successful, we must “stick …
(This topic is more about images on a LANDING PAGE. Images on a HOME PAGE have a slightly different job to perform, bear that in mind as you read.) When I started out in web design, I thought you absolutely HAD to have amazing images on your website for anyone to take you seriously online. …
“This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. …
It’s not that I’m bossy. I just have better ideas. Look, when it comes to websites, there really needs to be a point. Otherwise all you have is an online business card. There’s no fun in that, trust me. Owning a domain is a bit like owning property – if you develop something great, it’s …
Warning labels. A couple of years back, a photo went viral of a takeaway coffee cup with a warning label in three languages (apologies to sensitive readers, skip over this paragraph if it might make you wince): “Avoid pouring on crotch area / Ne pourex pas dans l’area de oolala / Nein droppen ze haut …
The Indian Hills Community in Colorado does an excellent job of putting up funny signposts – I came upon a really good collection of them on social media recently: “The problem with political jokes is they sometimes get elected.” “Our mountains aren’t just funny, they’re hill areas.” “Cow stumbles into pot field. The steaks have …
Sell More: Headings & Fonts – the signposts of your website Read More »
You’re an individual, you’re pretty unique. So is your business. Nearly every small business owner I speak to also wants a unique website. They think it will help their clients see just how amazing they are…. It’s a problem. Here’s why. Websites are all pretty standard – and all work more or less the same. …
Years ago, my father was in charge of a department at the company where he worked called ‘Office Layout’. Very official-sounding. In truth, it was just moving furniture from one office or floor to another. My mother would rib him by calling his office, asking to speak to the manager in charge of the office …
I clearly recall the day my dad came home beaming and handed over a box to me. It was a gift – wrapped and everything! Wasn’t even my birthday. I tore it open and there was my very first cellphone… and it was THE SIZE OF A BRICK. Remember those? And remember the ones you …
