You’re an individual, you’re pretty unique. So is your business. Nearly every small business owner I speak to also wants a unique website. They think it will help their clients see just how amazing they are…. It’s a problem. Here’s why. Websites are all pretty standard – and all work more or less the same. …
Years ago, my father was in charge of a department at the company where he worked called ‘Office Layout’. Very official-sounding. In truth, it was just moving furniture from one office or floor to another. My mother would rib him by calling his office, asking to speak to the manager in charge of the office …
I clearly recall the day my dad came home beaming and handed over a box to me. It was a gift – wrapped and everything! Wasn’t even my birthday. I tore it open and there was my very first cellphone… and it was THE SIZE OF A BRICK. Remember those? And remember the ones you …
You don’t get a second chance to make a first impression Before a visitor even READS (to comprehend) the text on your website, they form an impression of whether they’re in the right place or not. You have to convince them they are. We’re talking less than 3 seconds here. Convincing them relies on two …
Who loves a slow website? NOBODY! Years ago, when Doc Martens and long floral skirts were all the rage, I was out for an afternoon of thespian fun at the local theatre with some friends for a bit of Shakespeare. After the play, the crowds thronged in front of the lifts to exit the building, …
Are you about to build a new website for your business? Before you start, see to it that your home page has these five elements in the right place – and in this way make sure your business website strikes the right chord with your customers. 1. Social media links Best place to put the …
The never-ending search for the picture that paints a thousand words, without getting into copyright hot water or spending a cent. WebWeaver’s COMPLETE LIST of royalty-free stock photo sites: Unsplash Magdeleine Pixabay Gratisography PicJumbo Pexels Foter Free Range Stock New Old Stock StockSnap BucketListy Photo Picography Creative Commons MorgueFile Public Domain Pictures Splitshire Stock Photos …
You have ONLY THREE SECONDS to keep a visitor on your site. If it takes longer than that for your site to load, nearly half the people visiting your site will leave. Bye bye sales, bye bye leads. It’s not your content, it’s not the images, nor even the price of your product (yet). Three …
Your Google Ad campaign is churning out LOADS of traffic to your site. The stats look good. There’s only one problem, though. All these visitors to your site? They’re not calling, they’re not buying. WHY? Recently, Google Ads expert Pete Bowen published an excellent guide on how to fix this very problem. In his post …